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overstated

a weblog by cameron marlow

Tag Archives: logos

Xerox logo redesign

Brand New discusses the recent change to the Xerox Logo which takes a classic brand and turns it into some 3D garbage reminiscent of 2001. Why? “The Internet, sponsorships, all kinds of 3D icons — none of that existed when Xerox adopted its old logo… and you can do animation with a symbol that youContinue reading “Xerox logo redesign”

Posted byCameron MarlowJanuary 8, 2008Posted inArtTags:design, logosLeave a comment on Xerox logo redesign
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