Cradle to Cradle

A story on OnPoint tonight, a story about William McDonough’s preaching environmentalism beyond recycling. In his new book Cradle to Cradle with co-author Michael Braungart, McDonough predicts another industrial revolution where materials move beyond the “cradle-to-grave” paradigm, where resources are created with their demise in mind. Recycling can perpetuate the life of a milk bottle,Continue reading “Cradle to Cradle”