Brand New discusses the recent change to the Xerox Logo which takes a classic brand and turns it into some 3D garbage reminiscent of 2001. Why? “The Internet, sponsorships, all kinds of 3D icons — none of that existed when Xerox adopted its old logo… and you can do animation with a symbol that youContinue reading “Xerox logo redesign”
Tag Archives: design
iPhone activation: It’s all in the UI
You waited in line, possibly overnight. You spent over $500 (not including accessories). You canceled all of your Friday night social obligations and went directly home to play with your new (and possibly only) friend, the iPhone. You plug it in and wait for the magic to happen, and for any number of reasons, yourContinue reading “iPhone activation: It’s all in the UI”
overstated 