Drug ads may be a waste

Cameron MarlowSeptember 2, 2008Advertising, HealthCanada, influence, Television

The New Scientist reports on a study suggesting that direct-to-consumer pharmaceutical ads may be ineffective. The best part is that the study uses the natural divide between French- and English-speaking Canadians to create a perfect cross-sectional study (Canada forbids pharmaceutical ads, but US television does not).

4 thoughts on “Drug ads may be a waste”

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January 12, 2009 at 4:26 am

Wow thats funny I’m going to send this link to everyone I know!

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Komik says:

January 24, 2009 at 4:49 pm

Thanks

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Ayodele says:

July 31, 2009 at 6:21 am

Thanks for this

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