The New Scientist reports on a study suggesting that direct-to-consumer pharmaceutical ads may be ineffective. The best part is that the study uses the natural divide between French- and English-speaking Canadians to create a perfect cross-sectional study (Canada forbids pharmaceutical ads, but US television does not).
4 thoughts on “Drug ads may be a waste”
Wow thats funny I’m going to send this link to everyone I know!
Thanks for this
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