Xerox logo redesign

Brand New discusses the recent change to the Xerox Logo which takes a classic brand and turns it into some 3D garbage reminiscent of 2001. Why? “The Internet, sponsorships, all kinds of 3D icons — none of that existed when Xerox adopted its old logo… and you can do animation with a symbol that you just can’t do with a wordmark.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s