Google makes me fickle

A recent study performed at Penn State looks longitudinally at Excite queries: web search patterns are evolving. This is the same study that has underpinned a number of stories touting the recession of porn on the web. This new article a few results related to user interaction:

The number of search engine users who viewed only one page of results – Excite displays 10 Web sites per page, the study noted – jumped from 28.6 percent in 1997 to 50.5 percent in 2001.

Google has set the bar for our expectations. It’s hard to admit, but I am in the class of people mentioned who now expect top-10 results, and it’s embarassing. I used to be a search expert, but now I’m just a search plebeian. If only Google wasn’t so damn good.

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