Authentic advertising
by cameron
People are increasingly finding that their web images are snapped up by companies without their consent. This is in large part because advertisers are interested these days in putting forth a more “authentic” image, namely schmoes like us. Just look at the difference between a “nerdy teen” on Flickr and iStockPhoto to see why marketers might be tempted.
Comments
That’s so funny. I am totally working on two different projects involving exactly this. We should talk about it next time I see you.
[...] The sign from our man from Crystal Creek speaks to localness, freshness. In advertisingspeak, it is authentic. [...]