Weblogs and authority

by cameron

This week I’ll be presenting a paper at the International Communication Association Conference in New Orleans titled Audience, Structure and Authority in the Weblog Community. The paper is an analysis of two different metrics for measuring authority within weblogs:

  • Blogroll: A link from one weblog to the top-level of another, (e.g., links to http://overstated.net, http://www.overstated.net or http://overstated.net/index.asp). I assume this is a proxy to popularity.
  • Permalink: Any link from one weblog to deep content on another (e.g. a link to http://overstated.net/04/05/24-weblogs-and-authority.asp). I assume this is a proxy to influence.

The following table shows the top 20 for each measure. One observation is that many of the top ranked sites are community weblogs (e.g. Slashdot or Memepool). These sites play the important role of hubs, maintaining ties to more weblogs than a single person would be able to. They allow information to diffuse quickly between distant parts of the network of readership.

Blogroll Degree Rank Permalink Degree Rank
links url links url
1. 2581 metafilter.com 1322 boingboing.net
2. 2434 slashdot.org 1270 diveintomark.org
3. 2146 boingboing.net 1096 metafilter.com
4. 1825 kottke.org 1073 slashdot.org
5. 1604 instapundit.com 982 kottke.org
6. 1527 scripting.com 976 weblog.siliconvalley.com/column/dangillmor
7. 1307 evhead.com 956 instapundit.com
8. 1220 andrewsullivan.com 828 andrewsullivan.com
9. 1062 memepool.com 827 themorningnews.org
10. 1007 doc.weblogs.com 826 rathergood.com
11. 977 megnut.com 819 textism.com
12. 961 littlegreenfootballs.com/weblog 683 denbeste.nu
13. 899 diveintomark.org 626 doc.weblogs.com
14. 880 littleyellowdifferent.com 625 asmallvictory.net
15. 848 textism.com 582 rightwingnews.com
16. 846 rebeccablood.net 577 microcontentnews.com
17. 758 plasticbag.org 568 joi.ito.com
18. 737 dashes.com/anil 560 buzzmachine.com
19. 719 ftrain.com 553 waxy.org
20. 714 plastic.com 522 a.wholelottanothing.org

A second observation is that the lists are fairly distinct. While some webloggers hold top positions in both ranks, the list diverges considerably as the position increases. While Blogrolls tend to support the weblog elders (scripting.com, evhead.com, etc.), permalinks suggest a different set of authors as influencers (joi.ito.com, buzzmachine.com, etc.). Looking at the differential between the ranks in the figure below, it is apparent that as soon as the rank passes 100, the correlation between Blogroll and Permalink rank becomes less defined.

rank differential
Permalink and Blogroll rank differential

This raises new light to the age-old weblog power law debate. While the blogroll rankings (reflected by Shirky’s original analysis) suggest a model of preferential attachment, many of those weblogs listed in the top permalink ranks are much younger. If the weblog social structure is mitigated by a law of the “rich getting richer,” we would expect older weblogs to have more influence, and hence more links to their entries.

There are obviously many caveats and details, all of which are listed in the full paper below. Since I’m presenting it this coming Friday, I’d appreciate any feedback you may have.

Full paper: Audience, Structure and Authority in the Weblog Community (pdf 228k)