This ain’t no charade, moron

nissan muranoThe newest billboard on the interstate circuit is an advertisement for the recent Nissan “sport utility vehicle,” the Murano. Nissan is certainly trying to push some envelope with this car, which one I’m not entirely sure, but most probably the I-hope-to-god-I’m-not-going-to-that-future-futuristic envelope invented by the Pontiac Aztek. And the most striking feature of this ugly ass SUV is its name: Murano.

I may not speak Italiano, but here in the sweet US of A that word would be pronounced “idiot.” To add insult to injury, anyone driving a Murano is also self applying the name stupid to their choice in transportation. I just can’t see how this slipped passed the focus groups and executive decisions.. you might as well be honest like Dihatsu and call it the Charade.

March 17, 2003 #
7 comments

7 Comments

  1. Justin Marlow
    Posted March 17, 2003 at 9:12 pm | Permalink

    OMG, Cam, LOL!!

  2. Adam
    Posted March 17, 2003 at 11:09 pm | Permalink

    “Murano” sounds Japanese to me, like a common family name. “Mura” = village, “No” = field, maybe?

  3. Viklas
    Posted March 18, 2003 at 1:13 am | Permalink

    The sad thing is the Murano is the 2nd Hottest compact SUV out there (off of MSN’s auto website) i think number one is the Honda Element - which seems like a modern day version of the VW Transporter, to me.

  4. cameron
    Posted March 18, 2003 at 1:44 am | Permalink

    I’m a little skeptical of “village field,” but it’s certainly a possibility. I assumed Italian because a google search turns up some sites about venice. Perhaps this is a sign that there isn’t much buzz about the Murano (not in the top 10 on google?).

    Well, for a company that can’t even get it’s own name as domain name, that shouldn’t be surprising.

  5. daniel
    Posted March 19, 2003 at 12:43 am | Permalink

    got me feelin’ all nostalgic for all those sweet years behind the wheel of my Chirade. shucks.

  6. fnord
    Posted May 22, 2003 at 3:04 am | Permalink

    actually, honda came out with a car named “honda fitta” in some markets. it means “cunt” in swedish..

  7. Makce
    Posted April 12, 2006 at 3:18 pm | Permalink

    Some swedish words.
    Kuk = Cock,
    Fitta = Cunt,
    Hora = Ho,
    Bög = Gay, and so on

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